This campaign, which is part of an inclusive advocacy strategy to increase awareness, prioritization and national commitment with a view to eliminating malaria, is based on 3 pillars:
− Political commitment: Through its first pillar, the campaign aims to generate political commitment to the elimination of malaria at the highest level of government in Senegal. During its first four years of implementation in Senegal, 140 declarations and commitments were signed by national and international opinion leaders, including 50 parliamentarians and 53 mayors in Senegal.
− Private sector engagement: Through its second pillar, the campaign aims to mobilize the financial resources needed to end malaria once and for all in Senegal. In four years, 14 private sector companies have pledged to support the NMCP and campaign activities during two roundtables.
− Community engagement: Finally, through its third pillar, the “Zero Malaria! Starts with Me” campaign aims to enhance progress and promote efforts by citizens and partners. 8 community champions were trained in Pikine and financed by the Wari company. In less than 6 months between 2016 and 2017, these champions raised awareness in nearly 8,310 people through 3,840 home visits. In total, 27 community awareness events were organized as part of the campaign.
There were 3.5 million more malaria cases reported in 10 African countries in 2017 compared to 2016. In response to this situation, the African Union Commission and the RBM Partnership to End Malaria launched “Zero Malaria Starts with Me” campaign across the African continent during the 31st African Union Summit in July 2018, in support of the African Union goal to end malaria by 2030.
By endorsing the campaign, African Union leaders are providing a strong signal that malaria elimination is a national, regional, and continental priority.