Board Chair
Yacine grew up and followed her primary and secondary studies in Senegal. She graduated from INSEEC Paris (a French Business school), and began her career as Sales Manager at CISCO SYSTEMS in Paris.
She then returned to Senegal in 2004 to open the first representation of MICROSOFT as Business Development Manager for West and Central Africa. In 2008, Yacine joined the headquarters of the Celtel Group (now Bharti) in Amsterdam to launch the corporate segment of the mobile phone operator in 21 African countries.
With her experience, which enabled her to acquire a proven versatility in strategy, project management and business development, Yacine embarked on the Africa24 adventure and launched the first international news channel in Africa. She held the position of CEO and led the daily deployment of Africa24 in the global media landscape.
In July 2017, Yacine returned to Microsoft as General Manager of the West and Central Africa Region, based in Dakar. A year later, she was very quickly promoted to the position of Director of the Small and Medium Business Segment for Emerging Markets in the Africa and Middle East region. And since January 2022, she leads the Skilling and Infrastructure strategy at the Microsoft newly-formed department called the Africa Transformation Office.
Board Chair
Yacine grew up and followed her primary and secondary studies in Senegal. She graduated from INSEEC Paris (a French Business school), and began her career as Sales Manager at CISCO SYSTEMS in Paris.
She then returned to Senegal in 2004 to open the first representation of MICROSOFT as Business Development Manager for West and Central Africa. In 2008, Yacine joined the headquarters of the Celtel Group (now Bharti) in Amsterdam to launch the corporate segment of the mobile phone operator in 21 African countries.
With her experience, which enabled her to acquire a proven versatility in strategy, project management and business development, Yacine embarked on the Africa24 adventure and launched the first international news channel in Africa. She held the position of CEO and led the daily deployment of Africa24 in the global media landscape.
In July 2017, Yacine returned to Microsoft as General Manager of the West and Central Africa Region, based in Dakar. A year later, she was very quickly promoted to the position of Director of the Small and Medium Business Segment for Emerging Markets in the Africa and Middle East region. And since January 2022, she leads the Skilling and Infrastructure strategy at the Microsoft newly-formed department called the Africa Transformation Office.