Zero Malaria! Starts with Me
Zero Malaria! Starts with Me In is an inclusive mass communication campaign that aims to launch a national movement in favor of malaria elimination in Senegal. Its activities are part of a larger strategy that aims at creating a national policy environment that enables the introduction of new approaches and strategies for malaria parasite elimination as a part of the national strategy.
Its two main objectives are:
Generating sustained national commitment, both political and financial, to malaria elimination.
Building ownership over "malaria-free" status at community level and increasing awareness, prioritization and commitment to malaria elimination among key stakeholders at national, district and community levels.