Under this initiative, the Football Combating Malaria campaign will train 370 malaria ambassadors in communities across Senegal on prevention, diagnosis and treatment of simple cases of malaria to further reduce malaria burden in rural areas.

To kick start the project, the international football star, four-times ballon-d'or, Lionel Messi travelled to Senegal in June 2013, to endorse the « Football Combating Malaria » campaign and the distribution of thousands of life-saving branded mosquito nets that will, not only help youth both protect themselves against malaria, but also help them realize their potential.