The Zero Malaria! Starts with Me campaign, launched in Senegal on April 22, 2014 by the Minister of Health at the second annual ‘Jambars’ (Champions in Wolof) ceremony for the fight against malaria, was conceived of and implemented by Speak Up Africa, PATH, and the National Malaria Control Program. It is part of an inclusive advocacy strategy aimed at increasing awareness, prioritization and national commitment to malaria elimination. The specific objectives of the campaign are as follows:
Build political commitment at the highest level of the Senegalese state for Malaria elimination.
Mobilize the financial resources necessary to stop malaria once and for all in Senegal.
Enhance the progress and efforts of citizens and partners to date.
“Sama Video, Sunu Sante,” (My Video, Our Health), is a program initiated by Speak Up Africa that gives the opportunity to the citizens of tomorrow to speak to health issues dear to their hearts through writing and performing short films with chaperones. The program was designed to provide an opportunity for individuals, particularly children in the communities, to speak about health problems in their daily lives.
In April 2015, we produced a Zero Malaria “Sama Video, Sunu Sante” that was shown to the World Malaria Day Celebration audience during the ceremony.