Africa United is a powerful communication platform that leverages the influence of sport and football to promote healthy lives for all Africans. During the Ebola crisis, Africa United and Africa Against Ebola were used to build trust in health workers, to raise funds for AU Community Health Workers and to help stop the spread of the virus using celebrated football stars to deliver behavior change messages. The videos and print materials reached millions of people across Africa.
Recognizing the influence and reach of Africa’s most popular sport, over the next 5 years, Africa United will build on this success using sport and football to support behavior change and advocacy around universal health access. A preliminary focus will be on ensuring universal access to vaccination. President Jakaya Kikwete plans to focus political leadership on the need for equity and universal coverage across Africa.
Visit www.WeAreAfricaUnited.org to join the campaign.
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